1970s Glass Beaded Necklace
A Beautiful Multi Stranded Gem of a Necklace!
This is a gorgeous 1970s era necklace of multi stranded fine glass beads by Sarah Coventry. The colour combination of this rare necklace is fabulous.
It is made of twenty five (yes 25!) strands of opaque and translucent glass beads. It features five colours of beads; black (lustred), pea green, translucent amber, translucent amethyst and translucent emerald green. Each bead is separated with a tiny glass spacer bead.
It has 5 sets of 5 strands which are attached in their sets at the gold tone bar holder. Each set contains each of the five colours. The sets are graduated in length to create a 'bib' effect.
In excellent condition. The necklace has a gold tone chain adjuster with a metal ball weight at the end. It has a spring ring clasp.
The metal swing tag is signed Sarah Coventry (SARAH COV)
Length: at its longest the necklace is 22ins (using the last link on the adjuster chain)
The chain (without adjuster chain) is 2ins long on each side and the adjuster chain is 5.5ins
Width: 4ins (with all bead strands laid flat)
Fashion History Snapshot
Founded in 1949 by Charles Stuart, Sarah Coventry was named using the combination of his granddaughter’s first name and the town of Coventry in England—where the Stuart family had emigrated from.
Jewellery was sold via houseparties rather than on the high street or in department stores.
Stuart also gave his costume jewellery away to contestants on game shows and at beauty pageants. The word of mouth that resulted from this marketing strategy made Sarah Coventry one of the most popular jewelry brands of the mid-20th century. Today, its key pieces from the 1960s and ’70s are especially prized by costume-jewelry collectors.
The company went bankrupt in 1984. Subsequently the brand has been revived in various guises but the last business using the name ceased trading in 2008.